22
Feb
One of the keys to success of any small business is to keep in regular contact with its customers. At Mojito we’ve found that Email Marketing is a great way to keep in contact and build customer relationships.
Email Marketing can help promote your new and existing products and services, create hype amongst your customers, increase brand loyalty and even lead to sales… Cha-Ching!!!
But it’s not all about dollars and cents. Campaigns can help create community awareness about your business. This can be achieved through emails highlighting news about your business, or even any charity or community work that the business is involved in. This type of campaign helps to build community support for your business and in-turn keep your business at the top of consumer’s minds.
To help get you started with your new Email Marketing campaign, we are offering you half price on our Managed Email Marketing Package. The Email Marketing Package includes:
- 1 newsletter per month for 6 months
- Development of an email marketing strategy
- Design of your newsletter template
- Content written for all of the newsletters
- One photo shoot with our in-house photographer
So if better relationships and potential sales sound good to you, then contact us at Mojito Solutions for more information.
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9
Feb
A website can be an extremely valuable asset for any kind of business. In today’s fast paced, iPhone using, phonebook burning society the World Wide Web is for many a significant source of information. Because smart phones are a portable platform that can be used virtually anywhere it makes sense to not only have a website, but to have a website that is compatible with these devices.
Not a month ago I needed to find a local mechanic. The phonebook didn’t even cross my mind as I typed ‘Townsville Mechanics’ into my smart phone. I chose the first mechanic I found with a decent looking website and clear contact details and I was away. In the same day I needed to find car parts for the tin can I call a car. Once again I jumped on my phone and Googled ‘spare Toyota parts Townsville’.
With the unprecedented rise in the popularity of smart phones and tablet devices in recent years you would have to be an April fool to buy a website that didn’t work on these devices. And its only FEBRUARY! A small business without a compatible website may be missing out on potential customers, especially those generation y’ers with their smart phones and their weird haircuts.
So if you want a website that is going to stay young, fresh and wrinkle free contact us at Mojito Solutions today.
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31
Jan
Ever thrown your computer out of the window in frustration because you don’t know enough about your website and other internet stuff? No I haven’t either but you can imagine it can’t you. Maybe you’ve even dreamed about it. Well never fear, Mojito’s awesomely informative workshops are here!
After sold out and successful education workshops in 2010 and 2011 we are bringing them back to you in 2012. Here at Mojito we believe that the world will continue to exist past December 21st this year, and that continued education and training is key to your future business success.
We will be conducting workshops on a wide range of topics, including e-mail marketing, social media, working with images, statistics and videos on the web. It is going to be hands on and intimate (oooo), as our new workshops will be limited to a maximum of 8 people. This means you get to practice what we preach, as we preach it! WOW! Don’t worry it won’t be too boring, especially if the dog gets loose in the office again. Let’s not go there.
Our first workshop of the new year will be on Thursday the 9th of February, and will be all about email marketing; a great tool to help you conect with your customers and clients.
Want more information on the education? Call or email us today!
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19
Jan
“Ground Premium Beef with caramelised onion, freshly sliced tomato, crispy lettuce, juicy beetroot, succulent bacon, fried egg, cheese and BBQ sauce.” Try typing that out, while ogling seemingly endless pictures of delicious looking burgers. This is all while the limp lettuce from my boring ham sandwich slides into my lap. It is most definitely not a pretty picture. The sandwich I mean.
We recently launched a website for Townsville’s newest gourmet burger bar T.U.B.E and boy was it hard work. More than once I contemplated sneaking from the office to get myself a Gone Troppo burger; with its LIGHTLY SMOKED bacon, FRESH lettuce, JUICY tomato, TASTY cheddar and FRESH pineapple relish. Gosh adjectives go well in front of burger ingredients don’t they?
If you are a burger fan like myself you will want to take a peek at T.U.B.E’s online menu. Beef, Chicken, Fish and Veg Burgers, as well as all the sides, sauces and drinks (INCLUDING BEER) you could ever want to go with it. Oh and they do live music sometimes too. Did they create this place just for me?!
So go and get your mouth watering at t-u-b-e.com.au or even better head to Gregory street on the Strand to sample the goods for yourself.
A warning though – don’t check out the website on an empty stomach.
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12
Jan
Facebook. It’s a term most are familiar with. That’s that website where kids go and interact with each other instead of doing it in person right? Well, yes but Facebook can also be an extremely powerful tool for both small and big businesses.
Facebook can help businesses to interact with their customers on a monthly, weekly or even daily basis. It’s an awesome way to open the line of communication, as well as promote and advertise your business. More importantly it’s free and will take you ten minutes to set up.
Once you decide to take the plunge head to create a page. Facebook will take you step-by-step through the entire process. Don’t forget to add pictures, your logo, business address and contact details!
Once you’re page is looking great your next step is too get people to like it. This is the hardest part but if you put in the effort it will also be the most rewarding. In order for a person to receive updates from your page that person needs to physically click that they want to receive updates. People often won’t do this unless there are incentives involved. This may be in the form of exclusive offers for Facebook friends or even just the first to know when new stock arrives.
You also need to physically promote the page. Talk, blog, email, and link about your new Facebook page. Make sure everybody knows the benfits of following your business online.
Once you have established a fan base you need to ensure you keep your page up-to-date. This can be as simple as spending five minutes every few days to write a post to your customers. Facebook pages can become stale very quickly if they are not attended too regularly.
Facebook ticks all the right boxes.
- Advertising and promotion
- Communication between you and your customers
- Time efficient
- It’s FREE
So come on lets get with it, get on Facebook today.
PS- Need an example: Mojito Solutions Facebook page.
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19
Sep
The world wide web is an active and changing beast, that is extremely hard to keep up with. Constantly updating, ever expanding and always innovating, it can be a little much for all of us sometimes. Thankfully we have powerful search engines like Google and Bing, that help us sort through the information so we can find exactly what we need. But what if we could keep up-to-date with as many topics as we wanted, without even typing in a search query?
Google has a not so commonly used tool, Google Alerts, that helps users to keep in the loop with their favourite topics. Google Alerts is a content change detection and notification service, that automatically notifies users of new content relevant to their favourite topics. The notifications are sent via email.
All a user has to do is input what topics/information they want to receive updates about, how often they want to receive them, the volume of results and the type of results. Types of results include everything (as in everything!), news, blogs, video and discussions.
Not only is this tool great for finding out all of the new information about my favourite sporting team, it is also a great tool for businesses to use as well. For example, it could help you keep track of your competitors activities, or innovation in your industry.
Image: Google alert example for keyword 'Townsville'
So save yourself some time, and have all of the new information your (not) looking for, emailed directly to your inbox. Try Google Alerts today.
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25
Aug
Often when I’m eating out or shopping with friends, one of my mates will ‘check us in’ for the whole of Facebook to see. For example: Michael Webley and John Smith are at Global Shopping World. Aside from letting those pesky stalkers know exactly where you are, it also shows all of your friends where you are eating/shopping/working/playing if you choose to share it. To most users of Facebook this location service is simply another way to follow your friends. However businesses in the US have begun using location based social networking services as another way to market to consumers.
The idea is simple. The business will offer a discount or special to any customer that ‘checks-in’ at their store. For those who aren’t so tech savvy, ‘checking-in’ involves posting onto Facebook or another social networking site where you are and what you are doing. The ‘check-in’ can be seen by all of your followers which is of great value to any business you check in to. It is the equivalent of your own mini advertisement or endorsement of that business. It brings the business to the forefront of people’s minds and because you’ve been there, it may encourage or persuade your online friends to go as well.
In the US last year, retailer GAP was extremely successful in creating customer awareness through geo marketing. They gave customers the chance of winning 1 of 10,000 pairs of jeans through checking in at one of their stores across the country. If a customer missed out, they still received 40% any regularly priced item. This bought thousand of people streaming into their stores all across America.
Australia is slowly catching on, with restaurant chains and hotel groups beginning to use location based social networking services as another tool in their marketing arsenal. Asian noodle chain Wagamama and chicken restaurant Nando’s are both offering special deals to those customers that check in at their locations.
So what are you waiting for? Go see if you can ‘check-in’ on some of the deals today.
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12
Aug
Ever wondered how many new websites are published every day? How many new internet users appear each minute? Who is currently winning the race for internet domination? How much money is spent purchasing items from online stores?
Check out this engaging infographic to find out The State of the Internet Now.
Filled with interesting facts it truly makes you realise just how vast the online community is, and how important it is to have an online presence.
Created by: Online Schools
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5
Aug
Chocolate slices, lemon tarts and warm coffee.
Chocolate slices, lemon tarts and warm coffee were my models for today’s photoshoot at Betty Blue + The Lemon Tart. I wanted to capture the deliciousness of the caramel slices, the warmth of fresh coffee and the calm ambience of the small nested café in the outskirts of the CBD.
By using a shallow aperture on my brick sized camera, I was able to bring focus on a particular part of the photograph. Giving that blurred surrealistic perspective and sharpened focus on the sweet and tantalizing treats. There was a huge selection of baked goods, snacks and vibrant coffee mugs to trigger the shutterbug within me.
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21
Jul
We’re often asked “How do I get my website to appear at the top of Google Searches?”
First of all it’s a good idea to get an understanding of how a search engine works. Over the last couple of years, search engines like Google have really evolved to start thinking about website content, just like we users do.
Previously websites included a section in the code for meta-keywords, which allowed you to define 10 or so ‘keywords’ about the page, that search engines could use to understand what the page was about. Now search engines look at different variables to define not only what a page is about, but how likely it is to contain what you are looking for. They take into account things like the page name, the headings on a page, all the words on a page – and how many times each of the words you are searching for appear within that page. Are their synonyms for the words you are searching for also on the page? How many other sites are linking to that page? And then using this data, they try and display a list of the sites that they think would be the most relevant for what you are looking for.
View the video below for a quick introduction into how Google Search works, put together by the good folks over at Google.
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