Facebook. It’s a term most are familiar with. That’s that website where kids go and interact with each other instead of doing it in person right? Well, yes but Facebook can also be an extremely powerful tool for both small and big businesses.

Facebook can help businesses to interact with their customers on a monthly, weekly or even daily basis. It’s an awesome way to open the line of communication, as well as promote and advertise your business. More importantly it’s free and will take you ten minutes to set up.

Once you decide to take the plunge head to create a page. Facebook will take you step-by-step through the entire process. Don’t forget to add pictures, your logo, business address and contact details!

Once you’re page is looking great your next step is too get people to like it. This is the hardest part but if you put in the effort it will also be the most rewarding. In order for a person to receive updates from your page that person needs to physically click that they want to receive updates. People often won’t do this unless there are incentives involved. This may be in the form of exclusive offers for Facebook friends or even just the first to know when new stock arrives.

You also need to physically promote the page. Talk, blog, email, and link about your new Facebook page. Make sure everybody knows the benfits of following your business online.

Once you have established a fan base you need to ensure you keep your page up-to-date. This can be as simple as spending five minutes every few days to write a post to your customers. Facebook pages can become stale very quickly if they are not attended too regularly.

Facebook ticks all the right boxes.

  • Advertising and promotion
  • Communication between you and your customers
  • Time efficient
  • It’s FREE

So come on lets get with it, get on Facebook today.

PS- Need an example:  Mojito Solutions Facebook page.

No comments yet

Post a Comment