Updated your business’ Facebook page recently? Noticed anything different? Well if you have you would know that on March 30th 2012 Facebook rolled out a compulsory change over to all business pages to the new layout; Facebook Timeline.

Ultimately the change means that the way that your business information is displayed is different, and it makes it easier for fans of your page to view the history of your business. Facebook shifted to Timeline in an attempt to help small businesses, like yours, to engage with their customers easier and build better relationships with them. It encourages business to share and put a face behind the logo or shop front.

Features of Facebook Timeline include:

  1. The Cover Photo – this photo is visible to everyone and is a great way to introduce your brand and highlight what it is you do
  2. Milestones – when you add an update you can set it as a milestone. Milestones cover the full width of the page and are used to highlight important happenings in your business. An example may be “Grand Opening”.
  3. Pinning a story – you can pin a new post to the top of your page each week so people notice what’s important. This will stay at the top of your page for seven days. This is a great spot to advertise a week long special or recent news!

Sound good to you? It is! Although you should be aware that there are some rules in regards to your COVER photo. Cover Photo’s may not include:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s ‘About’ section.
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

So if you have been neglecting your business’ Facebook, or don’t have one yet, jump on and see what’s changed. It’s easy to update or start one from scratch.

If you are looking for some inspiration, what could be more inspiring than our page. Check it out here: Mojito Solutions Facebook

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