3

May

Have a brand new product or project that you think the world desperately needs? Don’t have the funding or investment to pull it off? You could find what you need on Kickstarter.

No it’s not a money lender or a bank. Kickstarter is the world’s largest online funding platform for creative projects. Basically if a user likes your idea they pledge money towards it. In return, if your project comes into fruition you thank your backers with rewards.

Okay so here is how it works. A user will create a page on the kickstarter website for their project. They decide what their project’s funding goal will be(may be $500 or $500,000) and the deadline to which they need the funding by. The project page will then go live on kickstarter.com. People visiting the website can view the project and if they like it, they can pledge money towards it. Any money pledged towards a project will not be taken from the backers account unless the project meets it funding goal before the deadline.

The project creator will set rewards for different pledge amounts. As an example, Katrina, the Mojito Solution’s Director has just created the world’s best coffee (Mojito Coffee…maybe one day). She sets a target of $300,000 to manufacture and distribute it and a deadline for 2 months. She then sets rewards for different pledge amounts. A $5 pledge will get you a thank-you card. A $25 pledge will get you a bag of coffee. A $50 pledge will get you two bags of coffee and so on. Basically you are selling your product before you have even created it. In this way Kickstarter is a great way to test the market. You can see if what you believe is a great idea is going to be supported by others.

Since its beginning in 2009, Kickstarter has funded more than 20,000 projects and raised more than $200 million towards those projects. This project raised 8000% more than it needed.

We think it’s a pretty cool idea, and who knows maybe one day we will create the world’s best coffee. If we did you would back it, wouldn’t you?

Leave a Comment

1 comment

19

Sep

The world wide web is an active and changing beast, that is extremely hard to keep up with. Constantly updating, ever expanding and always innovating, it can be a little much for all of us sometimes. Thankfully we have powerful search engines like Google and Bing, that help us sort through the information so we can find exactly what we need. But what if we could keep up-to-date with as many topics as we wanted, without even typing in a search query?

Google has a not so commonly used tool, Google Alerts, that helps users to keep in the loop with their favourite topics. Google Alerts is a content change detection and notification service, that automatically notifies users of new content relevant to their favourite topics. The notifications are sent via email.

All a user has to do is input what topics/information they want to receive updates about, how often they want to receive them, the volume of results and the type of results. Types of results include everything (as in everything!), news, blogs, video and discussions.

Not only is this tool great for finding out all of the new information about my favourite sporting team, it is also a great tool for businesses to use as well. For example, it could help you keep track of your competitors activities, or innovation in your industry.

Google alert example for keyword Townsville

Image: Google alert example for keyword 'Townsville'

So save yourself some time, and have all of the new information your (not) looking for, emailed directly to your inbox. Try Google Alerts today.

Leave a Comment

No comment

25

Aug

Often when I’m eating out or shopping with friends, one of my mates will ‘check us in’ for the whole of Facebook to see. For example: Michael Webley and John Smith are at Global Shopping World. Aside from letting those pesky stalkers know exactly where you are, it also shows all of your friends where you are eating/shopping/working/playing if you choose to share it. To most users of Facebook this location service is simply another way to follow your friends.  However businesses in the US have begun using location based social networking services as another way to market to consumers.

The idea is simple. The business will offer a discount or special to any customer that ‘checks-in’ at their store. For those who aren’t so tech savvy, ‘checking-in’ involves posting onto Facebook or another social networking site where you are and what you are doing. The ‘check-in’ can be seen by all of your followers which is of great value to any business you check in to. It is the equivalent of your own mini advertisement or endorsement of that business. It brings the business to the forefront of people’s minds and because you’ve been there, it may encourage or persuade your online friends to go as well.

In the US last year, retailer GAP was extremely successful in creating customer awareness through geo marketing. They gave customers the chance of winning 1 of 10,000 pairs of jeans through checking in at one of their stores across the country. If a customer missed out, they still received 40% any regularly priced item. This bought thousand of people streaming into their stores all across America.

Australia is slowly catching on, with restaurant chains and hotel groups beginning to use location based social networking services as another tool in their marketing arsenal. Asian noodle chain Wagamama and chicken restaurant Nando’s are both offering special deals to those customers that check in at their locations.

So what are you waiting for? Go see if you can ‘check-in’ on some of the deals today.

Leave a Comment

1 comment