4

Apr

Updated your business’ Facebook page recently? Noticed anything different? Well if you have you would know that on March 30th 2012 Facebook rolled out a compulsory change over to all business pages to the new layout; Facebook Timeline.

Ultimately the change means that the way that your business information is displayed is different, and it makes it easier for fans of your page to view the history of your business. Facebook shifted to Timeline in an attempt to help small businesses, like yours, to engage with their customers easier and build better relationships with them. It encourages business to share and put a face behind the logo or shop front.

Features of Facebook Timeline include:

  1. The Cover Photo – this photo is visible to everyone and is a great way to introduce your brand and highlight what it is you do
  2. Milestones – when you add an update you can set it as a milestone. Milestones cover the full width of the page and are used to highlight important happenings in your business. An example may be “Grand Opening”.
  3. Pinning a story – you can pin a new post to the top of your page each week so people notice what’s important. This will stay at the top of your page for seven days. This is a great spot to advertise a week long special or recent news!

Sound good to you? It is! Although you should be aware that there are some rules in regards to your COVER photo. Cover Photo’s may not include:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s ‘About’ section.
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

So if you have been neglecting your business’ Facebook, or don’t have one yet, jump on and see what’s changed. It’s easy to update or start one from scratch.

If you are looking for some inspiration, what could be more inspiring than our page. Check it out here: Mojito Solutions Facebook

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12

Jan

Facebook. It’s a term most are familiar with. That’s that website where kids go and interact with each other instead of doing it in person right? Well, yes but Facebook can also be an extremely powerful tool for both small and big businesses.

Facebook can help businesses to interact with their customers on a monthly, weekly or even daily basis. It’s an awesome way to open the line of communication, as well as promote and advertise your business. More importantly it’s free and will take you ten minutes to set up.

Once you decide to take the plunge head to create a page. Facebook will take you step-by-step through the entire process. Don’t forget to add pictures, your logo, business address and contact details!

Once you’re page is looking great your next step is too get people to like it. This is the hardest part but if you put in the effort it will also be the most rewarding. In order for a person to receive updates from your page that person needs to physically click that they want to receive updates. People often won’t do this unless there are incentives involved. This may be in the form of exclusive offers for Facebook friends or even just the first to know when new stock arrives.

You also need to physically promote the page. Talk, blog, email, and link about your new Facebook page. Make sure everybody knows the benfits of following your business online.

Once you have established a fan base you need to ensure you keep your page up-to-date. This can be as simple as spending five minutes every few days to write a post to your customers. Facebook pages can become stale very quickly if they are not attended too regularly.

Facebook ticks all the right boxes.

  • Advertising and promotion
  • Communication between you and your customers
  • Time efficient
  • It’s FREE

So come on lets get with it, get on Facebook today.

PS- Need an example:  Mojito Solutions Facebook page.

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19

Sep

The world wide web is an active and changing beast, that is extremely hard to keep up with. Constantly updating, ever expanding and always innovating, it can be a little much for all of us sometimes. Thankfully we have powerful search engines like Google and Bing, that help us sort through the information so we can find exactly what we need. But what if we could keep up-to-date with as many topics as we wanted, without even typing in a search query?

Google has a not so commonly used tool, Google Alerts, that helps users to keep in the loop with their favourite topics. Google Alerts is a content change detection and notification service, that automatically notifies users of new content relevant to their favourite topics. The notifications are sent via email.

All a user has to do is input what topics/information they want to receive updates about, how often they want to receive them, the volume of results and the type of results. Types of results include everything (as in everything!), news, blogs, video and discussions.

Not only is this tool great for finding out all of the new information about my favourite sporting team, it is also a great tool for businesses to use as well. For example, it could help you keep track of your competitors activities, or innovation in your industry.

Google alert example for keyword Townsville

Image: Google alert example for keyword 'Townsville'

So save yourself some time, and have all of the new information your (not) looking for, emailed directly to your inbox. Try Google Alerts today.

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25

Aug

Often when I’m eating out or shopping with friends, one of my mates will ‘check us in’ for the whole of Facebook to see. For example: Michael Webley and John Smith are at Global Shopping World. Aside from letting those pesky stalkers know exactly where you are, it also shows all of your friends where you are eating/shopping/working/playing if you choose to share it. To most users of Facebook this location service is simply another way to follow your friends.  However businesses in the US have begun using location based social networking services as another way to market to consumers.

The idea is simple. The business will offer a discount or special to any customer that ‘checks-in’ at their store. For those who aren’t so tech savvy, ‘checking-in’ involves posting onto Facebook or another social networking site where you are and what you are doing. The ‘check-in’ can be seen by all of your followers which is of great value to any business you check in to. It is the equivalent of your own mini advertisement or endorsement of that business. It brings the business to the forefront of people’s minds and because you’ve been there, it may encourage or persuade your online friends to go as well.

In the US last year, retailer GAP was extremely successful in creating customer awareness through geo marketing. They gave customers the chance of winning 1 of 10,000 pairs of jeans through checking in at one of their stores across the country. If a customer missed out, they still received 40% any regularly priced item. This bought thousand of people streaming into their stores all across America.

Australia is slowly catching on, with restaurant chains and hotel groups beginning to use location based social networking services as another tool in their marketing arsenal. Asian noodle chain Wagamama and chicken restaurant Nando’s are both offering special deals to those customers that check in at their locations.

So what are you waiting for? Go see if you can ‘check-in’ on some of the deals today.

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21

Jul

We’re often asked “How do I get my website to appear at the top of Google Searches?”

First of all it’s a good idea to get an understanding of how a search engine works. Over the last couple of years, search engines like Google have really evolved to start thinking about website content, just like we users do.

Previously websites included a section in the code for meta-keywords, which allowed you to define 10 or so ‘keywords’ about the page, that search engines could use to understand what the page was about. Now search engines look at different variables to define not only what a page is about, but how likely it is to contain what you are looking for. They take into account things like the page name, the headings on a page, all the words on a page – and how many times each of the words you are searching for appear within that page. Are their synonyms for the words you are searching for also on the page? How many other sites are linking to that page? And then using this data, they try and display a list of the sites that they think would be the most relevant for what you are looking for.

View the video below for a quick introduction into how Google Search works, put together by the good folks over at Google.

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6

Jul

Well it has been an interesting month of work for me, as is usually the case when one starts a new job. Everything’s new; new boss, new ideas, even a new laptop. More importantly though, I have discovered and am learning to use a range of online tools which to me, are new. I am amazed at the amount of free tools around, specifically the tools being offered by Google.

Google offers a variety of tools that when used correctly can be of great benefit to any business with a website. One tool that I have recently discovered is Google Places for business. Google Places is a free service that helps potential customers and clients connect with your business. Potentially, your business can be placed at the top of Google’s search results without you having to pay a cent! Your business will also appear on Google maps! This really is an exciting prospect for small businesses as some companies will spend thousands of dollars vying for that top spot.

Another great tool to help businesses to connect with existing and potential clients is e-newsletters. An email marketing campaign can help to create brand awareness, as well as inform readers of new products and services. A great free tool to create and distribute e-mail campaigns is Mail Chimp. Mail chimps helps you design, send and track your results all from the one spot.

Although a little time consuming, these online marketing tools and others can really help your business to flourish online, and translate to sales offline. If you need help managing your online marketing, contact us at Mojito and we’ll be happy to help.

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