21

Jul

We’re often asked “How do I get my website to appear at the top of Google Searches?”

First of all it’s a good idea to get an understanding of how a search engine works. Over the last couple of years, search engines like Google have really evolved to start thinking about website content, just like we users do.

Previously websites included a section in the code for meta-keywords, which allowed you to define 10 or so ‘keywords’ about the page, that search engines could use to understand what the page was about. Now search engines look at different variables to define not only what a page is about, but how likely it is to contain what you are looking for. They take into account things like the page name, the headings on a page, all the words on a page – and how many times each of the words you are searching for appear within that page. Are their synonyms for the words you are searching for also on the page? How many other sites are linking to that page? And then using this data, they try and display a list of the sites that they think would be the most relevant for what you are looking for.

View the video below for a quick introduction into how Google Search works, put together by the good folks over at Google.

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27

Apr

Do you want to work in the web industry? We’re currently looking for creative, motivated and passionate people for the following positions:

Online Marketing Specialist

Do you love helping people? Want to work with online tools such as Facebook, Twitter and YouTube? We’re looking for someone with a friendly and outgoing personality to assist our clients with strategic online marketing. Read full Position Description – Online Marketing

Web Designer

Love designing websites? We have the perfect job for you. From simple one page placeholders, to extensive database driven sites and e-commerce stores we specialise in combining technology and design to create innovative (and user-friendly) websites. Experience in print design and/or HTML/CSS/Javascript/PHP would be advantageous. Read full Position Description – Web Designer

Both positions, are flexible part-time/casual and would suit students studying Marketing, Graphic Design, New Media or Information Technology (IT), with the potential for full-time employment for the right person.

Sound like you? To apply, email your resume, portfolio and cover letter to katrina@mojitosolutions.com

Applications close 5pm Thursday 12th May 2011.

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6

Apr

Today we’ve officially just launched our new website and rebranding for 2011. This is the third redesign we’ve done of our website and logo, and so far it’s certainly my favourite. Over the last 3 years, we’ve been growing as a business in terms of size and what we want to achieve, and I think our new branding reflects that.

Mojito Solutions Logo and Website V1 – 2007/2008

Mojito Logo V1

This was the very first logo I had ever designed. It was a bit of a rush job as I just wanted to get some business cards printed and needed them done ASAP. Over the years, we’ve kept with the same concept of the blue, green and mint leaf, but the style of the logo has become fresher and crisper.

Mojito Website 2007

Mojito Solutions Logo and Website V2 – 2009/2010

This logo was my first attempt at simplifying our branding. We went with a simple, clean, rounded font, freshened up the colours, and revamped the leaf design. I always felt that the logo didn’t quite feel solid enough, and the text was a bit narrow, which is what led to the creation of a new logo in 2011.

In the second version of our website. We simplified everything and cleaned up the overall look, but we didn’t really plan out the home page very well and I always felt there was a bit too much whitespace.

Mojito Solutions Logo and Website V3 – 2011

Right now i’m really loving our new logo and website. It has a sleek, professional, corporate feel, while still giving the vibe of a fun, young company. Once again we’ve tweaked the blue and green colours again slightly, going with a brigher blue and using gradients to work between them. This is the first version of the logo where we haven’t gone with a white background. We’ve completly revamped the leaf design, simplifying it to be more of an icon.

We’ve tried to simplify the design of the site, while at the same time allowing room for us to build up the content and add to it over the upcoming years. Eventually we’re hoping to integrate in more pictures, videos and an online support area full of articles and tutorials.

So what do you think?

We’d love to know what you think of our new logo and website – write us a comment below.

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5

Apr

I’ve been wanting to setup a blog for the business for years now, but have never seemed to get the time to actually sit down and do it. Well that is all about to change. If you’re not familiar with Blogs, basically they are an informal communication tool where individuals (or businesses) write articles, and visitors can reply with comments.

What to expect?
We’re planning on writing an article a week on a range of topics from new features we’re offering, ideas and innovations, tips and tricks, upcoming events, and just general news. Got a topic you want to hear about? Post a comment below and let us know.

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