Well it has been an interesting month of work for me, as is usually the case when one starts a new job. Everything’s new; new boss, new ideas, even a new laptop. More importantly though, I have discovered and am learning to use a range of online tools which to me, are new. I am amazed at the amount of free tools around, specifically the tools being offered by Google.

Google offers a variety of tools that when used correctly can be of great benefit to any business with a website. One tool that I have recently discovered is Google Places for business. Google Places is a free service that helps potential customers and clients connect with your business. Potentially, your business can be placed at the top of Google’s search results without you having to pay a cent! Your business will also appear on Google maps! This really is an exciting prospect for small businesses as some companies will spend thousands of dollars vying for that top spot.

Another great tool to help businesses to connect with existing and potential clients is e-newsletters. An email marketing campaign can help to create brand awareness, as well as inform readers of new products and services. A great free tool to create and distribute e-mail campaigns is Mail Chimp. Mail chimps helps you design, send and track your results all from the one spot.

Although a little time consuming, these online marketing tools and others can really help your business to flourish online, and translate to sales offline. If you need help managing your online marketing, contact us at Mojito and we’ll be happy to help.

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